The number of mobile users is through the roof – experts
estimate that over 3 billion people will own a smartphone by the year 2020.
Over 50% of all the time, people spend on
their smartphones is spent on apps, which is causing businesses worldwide
attempt to engage their customers via apps. There are over 4 million unique
apps on Google Play and Apple’s iTunes store combined, which is a number that
will increase significantly over the next few years.
So what do all these statistics tell us? Mobile apps aren’t
going away anytime soon, and 2017 is
going to be a big year, with innovative technologies being used to keep
customers engaged. Here are some of the top trends shaping the mobile app
market:
Apps Making More Revenues Than Before
This year, applications are expected to make over $77
billion in revenues, a big increase over the $58 billion they made in 2016.
Clearly, there has never been a better time to make money from software.
VR and AR technology
Games like Pokémon Go made Virtual Reality (VR) and
Augmented Reality (AR) popular around the world. This year, the technology will
be found in all kinds of mainstream apps, including travel, messaging, and even
some business ones.
Chatbot Technology
Chatbots debuted over two
years ago, but we expect them to gain mainstream appeal this year. It allows
companies to deliver their products and services faster and provide a more
personalized approach with significantly lower investments.
More Security
The majority of the most popular Android and iPhone apps
have been hacked. Data and application
security are a big concern, and we expect to see developers going
to great lengths to ensure their products are as secure as possible, by using
encryption and other techniques.
Internet-of-Things
Finally, IoT and wearable tech will dominate this year.
There will be a greater focus on the technology this year, and we’ll find it being
implemented in industries like healthcare, education, security, and the automobile industry.
Does your business own an app? If you don’t, you’re losing
out. You can hire a
dedicated app development team to make you one at an affordable price,
in a short span of time.
