Trends Shaping Up the Mobile App Market in 2017

The number of mobile users is through the roof – experts estimate that over 3 billion people will own a smartphone by the year 2020. Over 50% of all the time, people spend on their smartphones is spent on apps, which is causing businesses worldwide attempt to engage their customers via apps. There are over 4 million unique apps on Google Play and Apple’s iTunes store combined, which is a number that will increase significantly over the next few years.

So what do all these statistics tell us? Mobile apps aren’t going away anytime soon, and 2017 is going to be a big year, with innovative technologies being used to keep customers engaged. Here are some of the top trends shaping the mobile app market:

Apps Making More Revenues Than Before

This year, applications are expected to make over $77 billion in revenues, a big increase over the $58 billion they made in 2016. Clearly, there has never been a better time to make money from software. 

VR and AR technology

Games like Pokémon Go made Virtual Reality (VR) and Augmented Reality (AR) popular around the world. This year, the technology will be found in all kinds of mainstream apps, including travel, messaging, and even some business ones. 

Chatbot Technology

Chatbots debuted over two years ago, but we expect them to gain mainstream appeal this year. It allows companies to deliver their products and services faster and provide a more personalized approach with significantly lower investments.

More Security

The majority of the most popular Android and iPhone apps have been hacked. Data and application security are a big concern, and we expect to see developers going to great lengths to ensure their products are as secure as possible, by using encryption and other techniques.

Internet-of-Things

Finally, IoT and wearable tech will dominate this year. There will be a greater focus on the technology this year, and we’ll find it being implemented in industries like healthcare, education, security,  and the automobile industry.

Does your business own an app? If you don’t, you’re losing out. You can hire a dedicated app development team to make you one at an affordable price, in a short span of time. 

Boost Workplace Communication and Productivity with a Mobile App

A large number of organizations own a mobile app these days, designed to help them engage customers better and to grow their business. However, not many organizations consider building an app for their workforce. While building an app for your in-house team isn’t a new idea, it hasn’t caught steam yet.

Here is why building an in-house mobile app for your workforce is a great idea:

Promote communication between employees

Many big companies have offices all over the world these days, but they rarely communicate with each other. A mobile app allows you to provide a unified platform that promotes communication between all the members of your global team. With apps, it’s easier for employees to get to know each other and improve workplace relations.

Boost productivity by providing a work-from-home option

A large number of companies these days are adopting the “mobile workforce” strategy, which is designed to allow employees the freedom of working from anywhere and on any device. An in-house app can help boost your team’s productivity by letting them work from the comfort of their home and boosting work-life balance.

Help them learn new things by providing educational material on the app

Mobile apps allow you to provide educational resources and courses to employees. Your employees can learn at their pace, without pressure, while managers will get access to test results and progress reports on the screens with the touch of a button.

Make life easy for your HR department

The HR department in a company is always actively involved in scouting for promising talent in the market, even when the company has no need for employees at that moment. A mobile app that allows the HR department to automate replies, schedule interviews, to get access to test results, and to maintain a database of candidates is sure to make life easy for them.

Employees are an organization’s biggest asset and a well-motivated bunch can drive a company to great heights of success. There are some free tools you can use to build an in-house mobile app without breaking the bank. A better option is to hire short-term developers to build you an app at an affordable price.