It is the
process of optimizing mobile apps to rank higher in an app store's search
results. So, when your mobile app ranks higher on Google’s search results, it
means greater visibility to your app and more traffic to your site.
Chief among the challenges for developers in any platform is discovery. As more and more apps get launched every day, this is getting more and more difficult. Therefore, it has now become extremely important for application developers to take it to themselves to promote their apps so as to boost visibility and improve the download rate of their apps.
App store optimization is one important way by which an application developer can improve discovery of their app. Enhancing the major product page elements to increase chances of standing out in a list view, improve search discovery and better the scalability of the page for the purpose of converting to purchase or download. ASO covers all elements of your app's product page such as icon, product description, screenshots, category, name and keywords you use to portray and sell your app.
Taking a look at these elements from the perspective of a user to make sure that they are working rigorously to market and sell your application is the key concept behind app store optimization. Therefore, ASO ensures that your product page elements are creative, convincing and clear.
It endeavors to eliminate any vagueness in what your product provides and attempts to cut through the noise around you in order to make sure that your application can stand out whether a user views your app in a category list or finds it in search results. You need to look at your users, your competitors and make use of some key application tools if you want to carry out app store optimization.
Importance of App Store Optimization:
ASO is important for the following reasons:
· Improves search discovery and increase scalability with SEO focused Product Description.
Chief among the challenges for developers in any platform is discovery. As more and more apps get launched every day, this is getting more and more difficult. Therefore, it has now become extremely important for application developers to take it to themselves to promote their apps so as to boost visibility and improve the download rate of their apps.
App store optimization is one important way by which an application developer can improve discovery of their app. Enhancing the major product page elements to increase chances of standing out in a list view, improve search discovery and better the scalability of the page for the purpose of converting to purchase or download. ASO covers all elements of your app's product page such as icon, product description, screenshots, category, name and keywords you use to portray and sell your app.
Taking a look at these elements from the perspective of a user to make sure that they are working rigorously to market and sell your application is the key concept behind app store optimization. Therefore, ASO ensures that your product page elements are creative, convincing and clear.
It endeavors to eliminate any vagueness in what your product provides and attempts to cut through the noise around you in order to make sure that your application can stand out whether a user views your app in a category list or finds it in search results. You need to look at your users, your competitors and make use of some key application tools if you want to carry out app store optimization.
Importance of App Store Optimization:
ASO is important for the following reasons:
·
ASO Improves search results as well as the
instantaneous comprehension in the app store lists with an optimized name.
·
It capitalizes on the app ranking opportunities
through sub-category and category recommendations.
· Improves search discovery and increase scalability with SEO focused Product Description.
·
It improves rapid comprehension and brand recall and
also increases conversion with screenshots and icon suggestions.
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