7 Steps to the Right App Promotion Strategy!

The only way to get an increased audience to know your brand or to buy your products is to get a mobile app that bears your name or a part of it. And let us assume you have done the difficult part: building a responsive and well-designed mobile app replete with all the necessary integration's with a user experience to top it all. But how do you get your target audience to use your app? That is what this article wishes to throw further light on.

1. Understand Your User Base

-> This might sound cliched, but is totally meaningful. You need to have a clear understanding of your target audience. For this, you first of all need to analyse how other successful apps in your genre have reached there.

-> What is the strategy that they’ve adopted and study how they approach their customers? Remember, all of your marketing and SEO efforts work only if have an app that’s real quality.

2. Get the Right Optics

-> Many apps get the functionality right, but fare low on optics. Make sure your app doesn't suffer from the same illness.

-> Get a good graphic designer to decide the best colour and contrast for your app. A realistic colour shade does impact your app’s optics.

3. Search for the Right Keywords

-> When a user wants a particular type of app, he/she is going to do a keyword search for it.

-> You need to know what keywords the user will search for. Leverage the power of social media to drive keyword searches to your app.

4. Diversify Your Promotion Approach

-> Don't stick to the same promotion approach for every platform. What works for Android needn’t necessarily work for iOS too.

-> App platforms differ in their approval process and store reporting and this needs to figure in your promotions as well.

5. Get Multiple Traffic Sources

-> Target more than one platform to market your app. Remember; you can never predict where your customer might come from.

-> Target social media sites. Create a separate FaceBook and twitter page and re-tweet positive user reviews about your app. Build positive talk about your app on peer sites as well.

6. Peer Reviews Matter

-> Knowledgeable users will first look at app reviewing sites to first get to know about your app before using it. It might cost you a few dollars, but it is well-worth it. Get your app reviewed on quality sites.

-> But remember, a positive review on any site of repute cannot be ‘bought’. This again takes you back to the basics via, a great design, responsiveness and UX.

7. If None Of This Works, Slash The Price!

-> Now, if you’ve decided upon the price of your app after having done a thorough research and have done it competitively, then your app won’t suffer any handicap in the market.


-> But it may sometimes be the case that your app has been priced a little too higher for its functionality. In this case, you need to cut-down on the prices of your app in order to stay competitive.