What Users Want and How Android Delivers?

Readers must be aware that the Smartphone is a device of immense possibilities. And, through it speak a billion minds. This is possible because the Smartphone is today a place where ideas from all over the world converge in the form of either apps or content. Checking mail, sending messages, sharing articles, videos and music and taking training sessions, the mobile is a vehicle where just anything happens. And it is taking place at a rate that was not possible with desktop internet because the mobile comes with mobility and a distinct pricing advantage.

 It is this accessibility and pricing advantage that has driven mobile sales all across emerging economies with South Asia and Africa, in particular leading the way. And here, it is Android that is showing the way to the rest as it continues to occupy a lion’s share in the app market with its ease of use and efficacy. So, why does it lead? Top answer this question, we need to look at what users actually look for in an app platform.

First, the app needs to be multifarious in terms of its functionality. In other words, for the app to perform a lot of functions simultaneously, it needs to have a complex and elaborate structure. But on the outside, it needs to be simple to use and neat in terms of design. Users may say this is exactly what iOS achieved. Well, Android does the same too with its accessibility and easy integration. After all, Android is no ‘fenced garden’.

Secondly, your mobile platform needs to provide security. This is even more important in the light of apps coming under attacks of various kinds, in the form of spams, Trojans, viruses etc. Especially when you design an app for payment processing or ecommerce, no customer would consider using your app if it fails to deliver here. And as you all know, Android does a fabulous job here.

Thirdly, your app platform needs to constantly reinvent itself. Well, Android is renewing its platform altogether. With default encryption and SELinux security with multiuser support, Android will have reinvented itself come the next year. And as users would recall, Android 5.0 was just what the doctor ordered in terms of performance improvements!