5 Indicators That Say Mcommerce is the Way

If anyone asks a web or a mobile developer what would be the one defining aspect of their development process, the answer would no doubt be: Responsiveness. As more visitors access products and other services from mobile devices, companies are compelled to adopt responsive designs. We look at the top5 reasons why you should be looking at mobile if you’re looking at online business.

1.       The sheer number of mobiles

The number of mobiles in use has already exceeded the human population. With over to billion people all over the world having access to the internet and at least half as many own internet-connected devices such as iPhones, Android devices or Kindle. This market continues to grow as devices get cheaper and cheaper.

2.       Customer attraction

Today’s customer who uses a mobile device to access a website expects his online experience to be simple, effective and intuitive like when he uses the desktop version of his site. Users today demand simple navigation, quick loading times and secure checkout. If you do not have these you risk the possibility of losing your business to your competitors.

3.       Search and compare

When a customer decides to buy a product online, he uses several methods to locate the best deal using search engines and social media forums. Research shows that customers, on an average visit a website 6 times before they committed themselves to a purchase. Users also favour sites that offer a consistent experience across devices.

4.       Accurate Geo-Location

It has been found that 71% of website visitors when researching about a purchase decision use a store locator that makes use of GPS technology. Users must be aware that Google is continuing to evolve complex search algorithms, and one can guess what Google app’s role in the future will be.

5.       Stunning purchase growth

Amount of purchases online is growing at an exponential rate. But purchases made in-store still have great significance. Companies that have a well developed mobile internet strategy are seeing a huge rise in foot traffic to their stores as more and more customers use their mobiles to look for various products and services that they think they need right now.