7 Steps to the Right App Promotion Strategy!

The only way to get an increased audience to know your brand or to buy your products is to get a mobile app that bears your name or a part of it. And let us assume you have done the difficult part: building a responsive and well-designed mobile app replete with all the necessary integration's with a user experience to top it all. But how do you get your target audience to use your app? That is what this article wishes to throw further light on.

1. Understand Your User Base

-> This might sound cliched, but is totally meaningful. You need to have a clear understanding of your target audience. For this, you first of all need to analyse how other successful apps in your genre have reached there.

-> What is the strategy that they’ve adopted and study how they approach their customers? Remember, all of your marketing and SEO efforts work only if have an app that’s real quality.

2. Get the Right Optics

-> Many apps get the functionality right, but fare low on optics. Make sure your app doesn't suffer from the same illness.

-> Get a good graphic designer to decide the best colour and contrast for your app. A realistic colour shade does impact your app’s optics.

3. Search for the Right Keywords

-> When a user wants a particular type of app, he/she is going to do a keyword search for it.

-> You need to know what keywords the user will search for. Leverage the power of social media to drive keyword searches to your app.

4. Diversify Your Promotion Approach

-> Don't stick to the same promotion approach for every platform. What works for Android needn’t necessarily work for iOS too.

-> App platforms differ in their approval process and store reporting and this needs to figure in your promotions as well.

5. Get Multiple Traffic Sources

-> Target more than one platform to market your app. Remember; you can never predict where your customer might come from.

-> Target social media sites. Create a separate FaceBook and twitter page and re-tweet positive user reviews about your app. Build positive talk about your app on peer sites as well.

6. Peer Reviews Matter

-> Knowledgeable users will first look at app reviewing sites to first get to know about your app before using it. It might cost you a few dollars, but it is well-worth it. Get your app reviewed on quality sites.

-> But remember, a positive review on any site of repute cannot be ‘bought’. This again takes you back to the basics via, a great design, responsiveness and UX.

7. If None Of This Works, Slash The Price!

-> Now, if you’ve decided upon the price of your app after having done a thorough research and have done it competitively, then your app won’t suffer any handicap in the market.


-> But it may sometimes be the case that your app has been priced a little too higher for its functionality. In this case, you need to cut-down on the prices of your app in order to stay competitive.

7 Ways You Can Promote and Monetize Your App!

As people are spending more time on mobile apps than on their desktops, building a mobile app has become the best way for a business to advertise itself. Not only can you get greater visibility, you also get to monetize your app. It is this area (app promotion and monetization) that this article focuses on.

You may build the best app in your category. But you need to build effective ways to market the app, promote and monetize it. In this article, we look at some of them:

1. Tell your website audience about your app

This is the first step towards promoting your app. You need to tell your primary audience, whether in the form of a link or a separate page, about your mobile app and its features.

2. Use social media effectively

Integration with social media is crucial to get visitors to use your app. Create a page for your app on FaceBook, Google+ and Twitter. Use app Infographics to explain the stand-out features of your app. An image stays in mind much longer than a piece of text.

3. Advertise online aggressively

Advertising online does have its benefits. It helps you get traction among a targeted audience. You can gain through this if only you don't mind spending a few shillings.

4. Engage actively on online forums

Online technical forums are an effective way of engaging with the user and clarifying on many aspects of your app functionality that you can’t communicate with the lay user. It is here that you can focus on giving more insights on your app’s design and development to the informed.

5. In-app purchases

Any app maker’s first focus is on getting visibility for his app. For this, you need to market your app with methods such as premium services, option to take-off ads, etc. These ensure you get the much needed investment to further focus on improving your app.

6. Functional design

Your design must not only focus on being visually attractive, but also seamlessly blend into the core functionality of your app. Don't clobber your app with too many features. You should focus on minimal features with maximum usability.

7. Remind users to use your app


You need to gently keep reminding users to use your app. Studies have shown that apps that come with background notifications and those that use push notifications are used more than the apps that don't have these.