Readers must be aware that the Smartphone is a device
of immense possibilities. And, through it speak a billion minds. This is
possible because the Smartphone is today a place where ideas from all over the
world converge in the form of either apps or content. Checking mail, sending
messages, sharing articles, videos and music and taking training sessions, the
mobile is a vehicle where just anything happens. And it is taking place at a
rate that was not possible with desktop internet because the mobile comes with
mobility and a distinct pricing advantage.
It is this accessibility and pricing advantage that
has driven mobile sales all across emerging economies with South Asia and
Africa, in particular leading the way. And here, it is Android that is showing
the way to the rest as it continues to occupy a lion’s share in the app market
with its ease of use and efficacy. So, why does it lead? Top answer this
question, we need to look at what users actually look for in an app platform.
First, the app needs to be multifarious in terms of
its functionality. In other words, for the app to perform a lot of functions
simultaneously, it needs to have a complex and elaborate structure. But on the
outside, it needs to be simple to use and neat in terms of design. Users may
say this is exactly what iOS achieved. Well, Android does the same too with its
accessibility and easy integration. After all, Android is no ‘fenced garden’.
Secondly, your mobile platform needs to provide security.
This is even more important in the light of apps coming under attacks of
various kinds, in the form of spams, Trojans, viruses etc. Especially when you
design an app for payment processing or ecommerce, no customer would consider
using your app if it fails to deliver here. And as you all know, Android does a
fabulous job here.
Thirdly, your app platform needs to constantly
reinvent itself. Well, Android is renewing its platform altogether. With
default encryption and SELinux security with multiuser support, Android will
have reinvented itself come the next year. And as users would recall, Android
5.0 was just what the doctor ordered in terms of performance improvements!
