If anyone asks a web or a mobile developer what would
be the one defining aspect of their development process, the answer would no
doubt be: Responsiveness. As more visitors access products and other services
from mobile devices, companies are compelled to adopt responsive designs. We
look at the top5 reasons why you should be looking at mobile if you’re looking
at online business.
1.
The sheer
number of mobiles
The number of mobiles in use has already exceeded the
human population. With over to billion people all over the world having access
to the internet and at least half as many own internet-connected devices such
as iPhones, Android devices or Kindle. This market continues to grow as devices
get cheaper and cheaper.
2.
Customer
attraction
Today’s customer who uses a mobile device to access a
website expects his online experience to be simple, effective and intuitive
like when he uses the desktop version of his site. Users today demand simple
navigation, quick loading times and secure checkout. If you do not have these
you risk the possibility of losing your business to your competitors.
3.
Search and
compare
When a customer decides to buy a product online, he
uses several methods to locate the best deal using search engines and social
media forums. Research shows that customers, on an average visit a website 6
times before they committed themselves to a purchase. Users also favour sites
that offer a consistent experience across devices.
4.
Accurate Geo-Location
It has been found that 71% of website visitors when
researching about a purchase decision use a store locator that makes use of GPS
technology. Users must be aware that Google is continuing to evolve complex
search algorithms, and one can guess what Google app’s role in the future will
be.
5.
Stunning
purchase growth
Amount of purchases online is growing at an
exponential rate. But purchases made in-store still have great significance.
Companies that have a well developed mobile internet strategy are seeing a huge
rise in foot traffic to their stores as more and more customers use their
mobiles to look for various products and services that they think they need
right now.
